WebDec 6, 2024 · While traditional TV is expected to be relatively flat in years ahead, the connected TV+ ad spend is set to see rapid growth, GroupM predicted. After growing from $12.9 billion in 2024 to $16.6 billion in 2024, it will hit $20.3 billion in 2024 and $32,6 billion in 2026, tripling the $10.9 billion spent in 2024. “The primary reason for all of ... WebJan 28, 2024 · Over the past year, CTV has burst onto the scene on the strength of two factors: a COVID-related surge in screen time ( media streaming increased by 37%, while the average American spent 20% more time on their phones ), and the development of robust measurement capabilities, which allow advertisers to more precisely understand …
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